5 Ways To Increase Top Line Growth Quickly

There are lots of different strategies that companies use to grow their top line. Here are five proven things that you can do today to grow your revenue quickly:

  1. Call or communicate with all of your former customers and let them know about new products or services that you have developed or new deals that you are offering. This will help to bring back customers who have stopped buying your products or services, but have used them in the past, so are familiar with your company.
  2. Call or communicate with all of your current customers and ask for referrals to new customers. You can offer incentives to those who refer people who actually become customers. This is one of the quickest and most cost effective ways to acquire new customers and grow your customer base.
  3. Call or communicate with all of your friends, family and colleagues and ask for referrals to new customers. Another quick way to grow your customer base.
  4. Review the profitability of the different products or services you offer and focus on those that are most profitable. By focusing on those products that are most profitable, you can increase growth significantly and increase your margins.
  5. identify additional products or services that can be offered to your existing customer base. This increases the amount that each customers spends with you with very little cost of acquisition.

The bottom line is, tell everyone you know about what you do and what you offer and then see not only if they are interested, but also see if they know of anyone that woud be interested in the products or services you offer. Your existing client base and network will represent the largest opportunity for immediate top line growth because they know your business and what you can offer.

Just ensure that you are ready to handle the influx of new business and that great customer service remains at the forefront of how you operate.

Miller’s Monday Morning Message

Miller's Monday Morning Message
presented by ACM Consulting Inc.

Andrew Miller on strategy, operations, life balance and everything in between

Toronto – June 27, 2011 – There has been a lot of talk recently about how RIM may become the next Nortel. A Canadian giant who is losing ground to global competitors. But all is not lost for RIM. They are still known to have the best data security in the smart phone and tablet market, and they need to exploit that advantage. But the bigger question people want answered is "Why does this keep happening?" Let's eliminate the argument that this is happening because RIM is Canadian. This has nothing to do with RIM being Canadian. This has to do with a very successful company enjoying their success a little too much while the competition innovated and created products that the mainstream consumer wanted. While RIM was riding high on the preference that corporations had for their products, Apple and Google and others, were building smart phones and tablets that everybody wanted to use. RIM is not the first company to get complacent once they became successful (see General Motors, Toyota, etc.). We want to play the Canada card and blame our size or lack of competitiveness, but the reality was that RIM has fallen into a trap that many successful companies find themselves in, the motivation to continue to innovate and improve while being on top of the world. There are only two ways this can play out, RIM works it's way out of the trap and continues to be successful, or one of their competitors makes an aggressive play to acquire their assets. Either way, it will be an interesting story to follow.
 
To request an interview or more information, please contact:

Andrew Miller
416-480-1336
[email protected]
www.acmconsulting.ca

© Andrew Miller. All rights reserved. 2011.

Why Do Employees Want to Work For You?

Organizations that are considered world-class and that everyone wants to work for have a few things in common. Here is my take on some of those invaluable elements:

– a workplace where people are respected for their ideas and talents

– a workplace where people like their bosses

– a workplace that empowers employees to make decisions

– a workplace where employees see themselves in the strategic direction of the company

– a workplace where good performance is rewarded and poor performance is not

– a workplace where innovation and performance improvement are a part of the culture

There is a reason why people like working for Apple or McDonald's or Lululemon. But don't be fooled, just because a company is successful doesn't mean that it is a great place to work.

Miller’s Monday Morning Message

Miller's Monday Morning Message
presented by ACM Consulting Inc.

Andrew Miller on strategy, operations, life balance and everything in between

Toronto – June 20, 2011 – 22-year-old Rory McIlroy won golf's prestigious U.S. Open major title yesterday. What was amazing about his victory is how many scoring records he broke and who held those records. Tiger Woods has been golf's phenomenon for more than a decade and it was hard to believe we might see someone exceed his talents and abilities. Then comes McIlroy, shattering Tiger's record for lowest score at a U.S Open and winning the tournament at a younger age than both Tiger and Jack Nicklaus. So what can we learn from this? That people with great abilities learn from their failures (McIlroy blew a lead at another major, the Masters, earlier this year). In order to succeed, you need to fail. If you are not failing then you are not trying anything new and not developing yourself both personally and professionally. When you fail, you learn something that will help you succeed next time around. If you remain status quo, then it is only a matter of time before you become obsolete. That is why golfers are always working on their swing and why successful companies are always developing new products and services for their customers.
 
To request an interview or more information, please contact:

Andrew Miller
416-480-1336
[email protected]
www.acmconsulting.ca

© Andrew Miller. All rights reserved. 2011.
 

A Lesson in Everything We Do

In every story we hear or every event we are a part of, there is a lesson that we can draw out.

I played in a golf tournament yesterday where the money raised was going to a charity. After the round of golf, we all gathered in the clubhouse for the requisite lunch and thank you speeches. A representative from the charity was also there to tell us about how the money raised would be used. This is a critical way to let us know about the charity and how the money will help people and tie everything back to a great cause. The only problem was, the sound was terrible and the video she brought to show us could only be seen by about 1/3 of the people in the room. Sure enough, two minutes into the video, most people lost interest and started talking, which is unfortunate, but to be expected. So what can we learn from this:

  • Know your audience – after a beautiful day of golf, the last thing people wanted to do was sit still and listen to speeches for extended periods – have short, pithy and provocative points when presenting to an audience with a short attention span
  • Know your location – scope out the location to ensure maximum ability for people to see and hear what you are presenting
  • Make a connection – think of what would be in the self-interest of the audience and appeal to it
  • Be interesting – if people sense you are giving the same generic speech you have given 50 times prior, they will tune out. Speak with energy and passion and make the audience believe this is the first time you have ever delivered your speech

The Value of Speed

Speed could be the single biggest competitive advantage that a company has. If you don't believe me, see below for the benefits of speed in running a successful organization:

  • You develop ideas before your competition, giving yourself first-mover advantage
  • You are responsive to customer issues and resolve them quickly
  • You have a culture focused on speed so decisions can be made (and reversed) easily
  • You can take advantage of sudden shifts in the marketplace and in the needs of your customers
  • You get products and services out to market quickly
  • You rapidly move forward with new strategies and organizational changes
  • You maintain flexibility and responsiveness in everything you do
  • You empower your employees to address opportunities and challenges quickly

Is there any other single element of your business that can create that many opportunities for success? Take advantage of being fast and responsive and don't hit your head on the way up!

Miller’s Monday Morning Message

Miller's Monday Morning Message
presented by ACM Consulting Inc.

Andrew Miller on strategy, operations, life balance and everything in between

Toronto – June 6, 2011 – With the prolific use of Twitter and other social media platforms requiring us to consolidate our thoughts into 140 characters or less, it would be easy to assume that our language would be subjugated to a series of grunts and groans. However, those that are loyal to the power of language will not let this happen. The way to differentiate one's self from the masses through these platforms is to ensure that our provocative thoughts are not diluted just because we are using fewer words. It takes reflection and command of a language to create something profound and provocative in 140 characters or less. Most of what we read is taken from others (quotes) or is a link to someone else's information (articles, blogs, etc.). The essence of the power of language is the ability to create something thought-provoking and inspiring in 140 characters or less, not the ability to regurgitate someone else's intellectual property. We should each take on a personal challenge to develop something thought-provoking and powerful using our own words, not the words of others.

To request an interview or more information, please contact:

Andrew Miller
416-480-1336
[email protected]
www.acmconsulting.ca

© Andrew Miller. All rights reserved. 2011.