What are your keys to success?

Can you quickly rhyme off where most of your business comes from? If not, you need to think long and hard about that question. Most of my business comes through three sources:

  1. Introductions from current and past clients
  2. Introductions from colleagues and peers
  3. Marketing activities such as speaking and handing out my commercially published book

What are the top three sources for your organization’s growth? Here are some options for where growth can come from:

  • Direct introductions from current customers
  • Ambassadors/evangelists spreading the word about your organization
  • Current customers buying more from you
  • A mass marketing campaign
  • Good press from community service
  • Your brand name and profile
  • Your reputation
  • Moving into new markets
  • Launching new products and services
  • Forming alliances and partnerships

You need to choose the areas that have been most successful in the past and figure out how to replicate that success. Can you create more brand ambassadors? Can you do more community service projects? Can you move into other markets?

Where has growth come from in the past and where will it come from in the future?


Leave a Reply

Your email address will not be published. Required fields are marked *