A few days ago I wrote that we could learn a lesson in humility from Lebron James and the way that he has handled his free agency situation…my apologies, I take it all back. After last night’s self-agrandizing display, I may be off the Lebron train. He staged a one-hour, primetime special on ESPN to announce his decision to play in Miami…an announcement that took all of 5 seconds. So why the big show? Because marketing, branding, promotion…that seems to be the new normal for some NBA superstars. I am not upset he went to Miami, he deserves to do what is best for him. I am glad that he donated the proceeds from the show to the Boys and Girls Club, but why such a spectacle?
For the past seven years, I have been a big Lebron fan, both as a player and as a person. I think he has handled the situation of being the NBA’s best player admirably, which is why I was so surprised at the way he announced the signing.
Two other great players made announcements yesterday, but made them in a low-key way, not requiring a film crew and the attention of the entire basketball nation. I can’t even say “kids these days” because this is a 25-year old man. Anyways, Lebron, I wish you the best of luck and hopefully now you can put basketball ahead of self-promotion.