What is the role of a leader? It is to transform their organization. That is challenging given these tougher times, but this is when leaders are most needed to provide direction and vision to their organization. This is also when there is the greatest opportunity for leaders to drive their organization in a new direction. We are in a time when new theories are being tested and new paradigms are being created. Leaders must focus on steering their organization through the choppy waters that we are currently in. This means providing motivation, vision and direction to their organization. This means looking for opportunity where others find barriers. This means finding new and creative ways to interact with customers and business partners. This means pushing the business forward while others are contracting. Leaders that react in this way will be riding the river of success for years to come.