CEO engagement

For the success of any business, engagement and leadership must come from the top down. This does not mean that only top management can lead an organization or its initiatives, but it is very hard to drive change when the CEO is not engaged. Having worked with dozens of companies over the years, I have seen the difference between success and failure. Failure looks like a time-consuming, important initiative that has no sustainability. Failure looks like a lot of money and effort spent with no long-term impact on the organization. Failure looks like a waste of the organization's time and money. Failure looks like a de-motivated workforce and internal battles. But enough about failure, what does success look like?

Success looks like an initiative that is championed by individuals or team from all levels of the company. Success looks like a change that creates long-term benefits for the organization. Success looks like something that outlives the CEO's tenure. Success looks like people being engaged and passionate about their organization.

Many times the difference between success and failure is the level of support and engagement from the CEO. CEOs are there to inspire, to lead, to provide direction, to communicate, to make hard decisions and to engage employees and business partners. Without that, organizations cannot expect to implement initiatives successfully.


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