It now appears that Kraft is going to be acquired by the same companies (3G and Berkshire Hathaway) that control the Heinz company and the two companies are going to be merged. On the surface, it seems to make sense because it combines two companies with complimentary household food products.

It will be interesting to see if betting on a huge company that makes processed food products will pay off at a time when more and more people are moving away from processed foods and towards local, fresh, and organic foods.

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