Miller’s Monday Morning Message
presented by ACM Consulting Inc.
Andrew Miller on operational excellence, strategy, life balance and everything in between
Toronto – January 27, 2014
We throw around catch phrases and use words like engagement, ambassador, and experience when we talk about customers, but what we really need to do is offer them something of value. We need to talk with customers, we need to anticipate what they need, and we need to develop a product or service that can meet that need.
It can actually be quite a simple process. Start with the value that you can offer, determine who would most benefit from that value, and then identify the most effective method for delivering that value. This can only happen when you know what your strengths are and understand what your customers value. You don’t need a survey or focus groups for that, just a few interesting conversations.
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