Miller’s Monday Morning Message
presented by ACM Consulting Inc.
Andrew Miller on operational excellence, strategy, life balance and everything in between
Toronto – June 30, 2014
Just like many of you in your businesses, I am forced to send you all a way to consent to continue to receive emails from me, or unsubscribe. This is a results of Canada’s new Anti-Spam Law (CASL).
I don’t know about you, but I have probably received well over 200 emails asking me to consent to receive further emails. I have received emails from companies that I wasn’t receiving emails from before. I am receiving emails from companies that I am a customer of. I am receiving emails from companies that I have never, nor will ever, buy products and services from.
I was talking with a friend the other day who says that most of his business comes from targeted emails to a large list of people with special offers. My email list are targeted based on the type of content that I send. So who exactly is the CASL trying to to target?
I’m not sure it will have any impact because much of the spam I receive is about some Nigerian prince who is offering a fortune or a barrister representing one. The source of these emails is almost impossible to find. So all we have really done is force many legitimate businesses to risk losing a significant portion of a distribution list it took years to build up and in the process, force companies to spend untold time and money to comply, and force people to receive hundreds more emails within a short period of time.
In the end, will it really be worth it? In three years, when the full force of the CASL comes into play, will we be any better off?
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© Andrew Miller. All rights reserved. 2014.