Miller’s Monday Morning Message
presented by ACM Consulting Inc.Andrew Miller on operational excellence, strategy, life balance and everything in between
Toronto – July 14, 2014
The newest business opportunity for organizations is to create a community of customers, or business partners, or even employees. Being a part of a community and a support system can have major benefits for all of us. Consider the importance of the neighbourhood you live in, that is a community. Think about the company you work for. That is another community. The gym at which you workout, the products you buy, even the associations you belong to. Those are all different communities.
Being a part of a community helps us acquire knowledge and answers faster, helps us challenge our thinking, helps us build stronger relationships, and helps us develop more loyalty.
So what separates successful communities from others? Here are a few ideas:
A strong community is like a success loop (see figure below) where members are attracted to the community because of its value, and the more valuable members who join the community, the more people WANT to join the community to be a part of it.
What kind of community are you building?
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© Andrew Miller. All rights reserved. 2014.