Miller’s Monday Morning Message

Andrew MillerMiller’s Monday Morning Message
presented by ACM Consulting Inc.

Andrew Miller on operational excellence, strategy, life balance and everything in between

Toronto – September 15, 2014
Too often, organizations forget some of the fundamentals they need in order to be successful. Sometimes they don’t even have these fundamentals in the first place and then wonder why they are not more successful.
Just like the best athletes, organizations need to constantly work on those fundamentals in order to improve. There are four simple questions that organizations should constantly be asking themselves (although the answers may not be simple):
  • Who is our target market?
  • What is the value that we can offer that target market (based on their perception of value, not yours)?
  • What do we offer that no one else does?
  • What is the best way to deliver our message?
These questions may sound basic, but organizations need to understand that past success does not guarantee future success. You need to be constantly reviewing the questions above to ensure you are giving yourself the best opportunity for tremendous success and dramatic results.

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