Miller’s Monday Morning Message
presented by ACM Consulting Inc.
Andrew Miller on operational excellence, strategy, life balance and everything in between
Toronto – January 12, 2015
Recently, I have been having many conversations with clients and prospective clients about customer retention and what causes customers to want to stay with an organization. I’ve always believed that the time period directly after you have acquired a new customer has a dramatic impact on retention. Too many organizations move on to the next opportunity once they have acquired that new customer and they quickly forget about them. My most successful clients take that opportunity to create loyalty and solidify the relationship, which dramatically increases retention. Here are five examples of tactics you should be employing within 90 days of acquiring a new customer:
The first 90 days after you acquire a new customer is critical to their retention. Don’t move on to the next opportunity so quickly. Use the first 90 days to build a strong relationship.
Do this, and your customer retention will skyrocket!
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