Miller’s Monday Morning Message

Andrew MillerMiller’s Monday Morning Message
presented by ACM Consulting Inc.Andrew Miller on operational excellence, strategy, life balance and everything in between

Toronto – December 2, 2013
Recently, the Alibaba group of websites in China, which sell thousands of items online, did more than $6 billion in online sales on one day. That’s right, one day. This is a staggering number. Couple that with the fact that 42% of purchases on Black Friday were made online (up from 40% last year and 26% in 2006), and we can see that having an online presence is no longer an option. But we all knew that. Here are some things that maybe we haven’t considered:
  • Online purchases are fueled by price and convenience. You need to have both components to succeed.
  • If you can’t offer cheaper deals, then you need to offer a unique experience. Something that is easy and useful for your online customers.
  • Make each visit to your site a different experience with new deals and new ways to provide value. This will keep customers coming back.

“The numbers for online purchasing are staggering and are only going to exponentially increase,” says Andrew Miller, president of ACM Consulting. “Today’s customers are more sophisticated and very comfortable with technology, so organizations need to figure out how to stay ahead and provide a useful experience for their online customers. It’s no longer a question of whether or not to have an online presence, it’s how that presence will keep existing customers coming back while also attracting new customers.”

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