Miller’s Monday Morning Message

Andrew MillerMiller’s Monday Morning Message
presented by ACM Consulting Inc.

Andrew Miller on operational excellence, strategy, life balance and everything in between

Toronto – February 2, 2015
Having a brand, something your organization is known for, can make all the difference in the world when trying to attract and retain customers. I received a call last week from an organization looking for a keynote speaker for a forum they put on for their best customers, who happen to be procurement executives. When I asked how they found me, they said that they searched the term ‘Procurement Guru’ and I was the first name that came up. That is the power of a brand.
When customers come to you:
  • The acquisition process is accelerated.
  • There is greater loyalty created an at early stage.
  • There is greater growth and retention potential.
  • Profitability is higher.
  • You can leverage it to accelerate growth and increase profitability even further.

How easy is it for your ideal customers to find you? How can you make it even more appealing for them to want to buy from you?

Don’t forget to register for my talk on Operational Excellence at the Rotman School of Management on February 11.
Listen to my podcast on why Operational Excellence needs to be redefined.
Follow me on Twitter @AndrewMillerACM

To request an interview or more information, please contact:

 
Andrew Miller
416-480-1336
© Andrew Miller. All rights reserved. 2014.