McDonald’s has always been an iconic company not only for its brand, but also the way it operates. Recently, McDonald’s has expanded its menu based on the different tastes of its customers. But it may have fallen prey to its desire to expand its customer base. Service has become slower, customers are more frustrated, and sales are not going up.
McDonald’s quickly realized that they changed the menu without changing the way they operate. It shows us that even the best companies in the world can make mistakes. But, as great companies do, McDonald’s has identified the issue and is taking steps to remedy it.