For those who have not read The Power of Habit by Charles Duhigg, I suggest you go out and get it. It might just change the way you look at your customers and your employees.
In a recent post, I identified habit as one of the key factors in maximizing customer retention. Duhigg’s book shows us why that factor is so important. He provides examples of how to change your habits, but also how to market to your customers and get them to change their habits (and use your products). Here are a few of my favourite quotes from the book:
“Consumers need some kind of a signal that a product is working.”
“People’s buying habits are more likely to change when they go through a major life event.”
“For an idea to grow beyond a community, it must become self-propelling.”
Changing the habits of your customers allows you to attract new customers and maximize retention with the ones you already have.
What customer habits are you focused on changing?