There are only three kinds of companies:
- Those that are growing at the right pace.
- Those that are growing too fast.
- Those that are growing too slowly (or not at all).
Any other kind of company will fail. If you are not growing, you are declining. There is no such thing as the status quo because even if your organization is not changing, everything else around you is. Your competitors are changing. Your customers are changing. Your people are changing. Your industry is changing. Your government is changing.
So you need to become a company that grows at the right pace. How do you know you are growing at the right pace? You don’t make stupid mistakes. The quality of your product isn’t declining. You are able to take advantage of opportunities as they arise. You don’t feel like you are always playing catch-up.
Toyota grew too fast and it led to millions of cars being recalled because quality was sacrificed. Blockbuster grew too slowly and it became obsolete because it ignored the messages that customers were trying to deliver. Procter & Gamble continues to grow at the right speed, which is why it has had such tremendous success for such a long time.
There are four stages of growth. Once you commit to growing at the right pace you will find yourself at one of these four stages.
Which stage are you at and what can you do to rapidly climb the stairs?