The Five Myths of Customer Engagement

Here are the five myths of customer engagement:

  1. Engaging customers means asking them what they want.
  2. Customers will tell others about your company just because you make quality products.
  3. All customers are equal.
  4. If you offer customers discounts, you create customer loyalty.
  5. Customer engagement is the same as customer retention.

Stay tuned over the next few days as I go into more detail about each of these myths and provide strategies to avoid them!


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