I was a part of an interesting discussion over the weekend about whether or not businesses, especially small ones, should be setting goals for themselves. The discussion came up because I have recently set a revenue goal for myself until the end of this year, and this is the first time I have done this. Through my philanthropic work, I have come to realize that the only way to achieve something extraordinary is to have an extraordinary goal. Through the discussion I realized that most of the successful people I know have set goals for themselves and/or their businesses, but those goals are not always financial (although the benefits of achieving those goals usually are).
Some people set revenue targets, others number of new customers, and still other the number of new relationships they will develop. These are quantitative goals, which I tend to be more comfortable with. There are others who set more qualitative goals…they want to be the best in their field or they want to drive a really expensive car or they want to make as much money as they possibly can.
No matter what goals you set, it is important to set goals. Once you have set a goal, your sole purpose in life becomes figuring out how to acheive that goal most efficiently and effectively. Without those goals, you have nothing to strive for. You can still be very successful, but definitely not reaching your full potential. Goals are important because they give us an outcome to chase down and help us focus on a way to move forward.