What will the best companies do in 2013?

The end of the year is a time of reflection and celebration. But it’s also a time for looking forward to the future and making improvements. Having avatars and examples to emulate always makes looking forward easier.

I’m often asked by my clients, “What will the best companies do in 2013?” Here are some of my thoughts, in no particular order:

  1. They will take advantage of a more interconnected world. Information is readily available and customers do much of their own research and fact-finding. Success will hinder on a company’s ability to thrive in this environment.
  2. They will collaborate more with their customers and business partners to gain loyalty through approaches like building communities, either online or otherwise, and providing unique experiences.
  3. They will focus on being a constant source of value to customers and providing a great customer experience.
  4. They will continue to attract the best people and they will focus more on retention of their best people. The more commoditized products and services become, the more important people become as a differentiating factor and even competitive advantage.
  5. They will develop new and innovative ideas and solutions for their customers.
  6. They will implement strategies effectively by avoiding the poor alignment of daily activities and the future vision, poor communication practices and a lack of accountability.
  7. They will focus on managing speed (knowing when to speed up and when to slow down), not just increasing it, in order to maximize profitability and performance.

Are you developing strategies that align with what the best companies in the world will be doing?


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